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Salman Khan As A Brand Ambassador For BharatPe
Posted Date:-5/15/2019 3:27:24 PM


Merchant Service and UPI Payment App BharatPe said on Monday that he has made Bollywood actor Salman Khan as his brand ambassador. The company said in a release that it has adopted an aggressive strategy and will soon launch a brand advertising campaign with Khan.

It has been said that the main purpose of the new brand campaign with Khan is to educate traders and users about UPI pay-as well as to encourage the adoption of BharatPe app for all their business needs.

The fintech startup will also partner with the actor for outdoor campaigns, radio, social media and in-app education initiatives, the statement said. Ashwini Grover, Co-Founder and Chief Executive Officer of BharatPe said, "BharatPe is introduced as the business utility app for small and medium businesses.

Co-founded by Grover and Shashvat Nakrani in 2018, BharatPe offers merchants a single interface for all UPI apps like Paytm, PhonePe, Google Pay, BHIM, Mobikwik, FreeCharge and others.

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